Social category is about finding an unexpected and unconventional occasion to push the brand message, educate the youngest on prevention, generate a new conversation with the brand.
This is the opportunity to create a completely original campaign for a lovemark like Durex and have the opportunity to present the idea to the clients and win the competition.
This is the chance to be our guests in Milan to pitch in front of the jury and take part in the winner announcement event on July 3rd. All the details will be communicated via e-mail to the finalist team.